Purpose-driven design for a better experience.
Here’s how I turn that mission into reality, transforming complex challenges into clear and intuitive solutions.
OscrAI Platform UX Redesign
A user-centered redesign of an AI writing assistant. I drove the design process from research to final UI, focusing on simplifying complex workflows and creating a more intuitive and efficient tool for content generation.
AI Consultancy Site Redesign
Tasked with transforming an unprofessional landing page into a client magnet, I redefined the visual identity and UI from the ground up. I personally coded the final design to ensure a seamless launch and a polished user experience.
Case Study of
Gift Shopping App Design
This project involved 18 user interviews, the development of 9 innovative features, and the analysis of 20 datasets. It achieved a 14% increase in perceived value.
Pet Website Usability Redesign
We conducted 30 user interviews and identified 126 website issues, leading to significant improvements in usability. The NPS increased to +20, and the SUS saw a 47% enhancement.
