Hi, I'm Joyce!
I’m a Product designer dedicated to crafting meaningful and
immersive experiences that enhance everyday life.
Currently, I’m pursuing a Master of Design at UC Berkeley.
Personal UX Research
& Design Project
This project involved 18 user interviews,
the development of 9 innovative features, and the analysis of 20 datasets.  It achieved
a 14% increase in perceived value.
# UX Research
# UX Design

Pet Registration
Information System

Website Usability Redesign Project
We conducted 30 user interviews and identified 126 website issues, leading to significant improvements in usability. The NPS increased to +20, and the SUS saw a 47% enhancement.
# UX Research
# Information Architecture
Lean/Agile Product Design Team project
This app redesign aims to enhance user engagement by helping users discover music through their friends, fostering interactions that drive greater participation.
# UX Research
# UX Design
# OKRs
Explore more projects ↗︎Contact me ↗︎